THE FAMILY’S JOURNEY THROUGH TIME

1920
Michael and Margarethe Adler of Viernheim and their family take over the inn Gasthaus Hugel and the butcher’s shop on Lindenstrasse in Bonndorf.

1935
Son Hans takes charge of the butcher’s and inn with his wife Liesel, and expands the sausage range.

1955
Distance selling of Black Forest smoked products starts in the 1950s.

1959
Peter Adler becomes the first to introduce Black Forest ham to the market.

1963
The Adler inn is closed. The abattoir and cutting plant are built on the site still occupied by the company today.

1964
Incorporation of the partnership Hans Adler OHG Schwarzwälder Fleischwaren. Son Peter Adler becomes a co-partner and systematically promotes the production of smoked products.

1967
Adler adopts a new brand logo.

 

1974
Hans Adler († 1976) steps down from the company for age reasons and his son Hansjörg joins the family business as a partner.

1975
The first self-service pack of Black Forest ham slices comes off the production line.

1985
Adler acquires the two companies Kinzigtäler Fleischwaren GmbH of Haslach and Schwarzwaldrauch GmbH of Achern, which are later merged under the name Schwarzwaldfleisch GmbH.

1994
Focus on ham products is reinforced through construction of a dedicated plant in Achern and incorporation of the partnership Schinkenhof GmbH & Co. KG.

1997
Black Forest Ham is registered as a protected geographical indication (PGI) by the European Union.

2003
Hans Adler OHG and Schinkenhof GmbH & Co. KG are certified according to the International Food Standard.

2010
Schwarzwaldfleisch introduces the brand name Adler SchwarzwaldArt for the premium range of ADLER specialties and gifts.

2012
Dr. Hansjörg Adler leaves the company, while Peter Adler’s daughter Marie-Luise joins the family business as a partner.

2013
To optimize energy consumption, Adler introduces an energy management system according to DIN EN IS 50001:2011.

2017
Adler obtains USDA approval and exports Black Forest ham to the USA.

2022
Hans Adler OHG is renamed Adler Schwarzwald GmbH & Co. KG.